New Branding - Hyundai Forklifts

OUR NEW CORPORATE NAME

As part of being a global leader, our new name reflects our mission of providing cutting edge solutions to the challenges faced by businesses, consumers, and communities around world. While we pursue growth for ourselves, we exist to help our dealers and their customers achieve the dreams and goals they have set for themselves.

BREAKING DOWN THE ELEMENTS

OUR FORWARD MARK

This symbol replaces the familiar triangles. Where once our symbol pointed up, now it points forward, capturing our mission of forging ahead helping to create a better, more efficient, productive, and sustainable world. The three greens in the symbol stand for Heritage, Prosperity, and Eco Sustainability.

HUMAN DYNAMICS

It stands for Human Dynamics, an idea that defines our goal of helping individuals achieve their goals. By helping people reach their full potential, we can help our customers – and their customers – succeed, maximizing their efficiency, productivity, and profitability.

HYUNDAI XITESOLUTION

Ultimately, what we provide to you and to your customers are solutions to the challenges of competing in an ever more competitive world. Finding those solutions and engineering them into the world’s best equipment is how Hyundai is working to change the world for the better – for all of us.

MATERIAL HANDLING

We will continue to showcase what we manufacture and what market we serve. Building the best, most innovative, economical, and efficient forklifts is what we’ve done since our inception, and it is what we will continue to do to meet your needs and the needs of your customers.

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On our website and in all our marketing efforts, HYUNDAI MATERIAL HANDLING will be the logo first seen by customers. HD HYUNDAI XITESOLUTION will appear as the corporate signature in our communications. We remain a business unit of HD Hyundai Construction Equipment North America, Inc., and our communications, such as our website, brochures, and other marketing material, will include a notation of this fact.

WHILE WE’RE CHANGING A LOT,
SOME THINGS NEVER CHANGE

Like our commitment to you. Like the strong presence of the globally known Hyundai brand on our equipment and in our marketing material. Like our ongoing work to bring you the most advanced technology and an array of material handling equipment unsurpassed in quality, reliability, innovations, and value. And our message to the marketplace is unchanged. When it comes to forklifts:

NO ONE DELIVERS MORE

DOWNLOAD THESE
ESSENTIAL FILES

In these files, you’ll find our new logos, plus fonts and approved colors, for your use in creating advertising material, signage, and vehicle wraps. We will shortly send you a style guide that will offer additional guidance on the proper usage of our new branding.