Southeast Culvert, Inc., the leader in storm drainage products, operates America’s largest capacity culvert plant, and has been running Hyundai forklifts since 2016. They operate Hyundai 50D, 70D, 80D, 110D, and 130D models.
A truly satisfied customer, Southeast Culvert gave us a positive, powerful testimonial, which we recorded and posted on YouTube. We encourage you to use this video testimonial in your sales and prospecting efforts.
Remember, testimonials are a powerful sales tool. According to BigCommerce, a leading ecommerce platform, 72% of those surveyed say positive reviews and testimonials make them trust a business more. A good testimonial – especially from a relatable source – can build credibility with prospects.
Our goal is to incorporate more and more testimonials into our marketing efforts – and so should you. Here are some guidelines for creating your own effective testimonials: