October Newsletter

October 2023

Like Our Company, Our Brand Is Changing

To Meet The Needs Of A Changing World.

HD New Branding

While you probably have already seen our new branding, it’s important to understand what the changes mean and why they were made. While our previous branding helped to establish our presence in the market, our new branding defines who we are and how we serve the needs of our customers.

Today, it is not enough to simply provide a product – customers expect and deserve more. It’s about providing solutions, building relationships, and being a catalyst not just for change, but for progress. Our new branding, which goes across our global corporate units, unifies our company, and reflects our mission of helping customers achieve their goals, even the dreams they have set for themselves.

As a reminder:

•Our FORWARD MARK symbolizes our forward-looking perspective to create a better world

HD stands for Human Dynamics, our mission of helping customers fulfill their goals

HYUNDAI XSITESOLUTION speaks to our desire to provide solutions to customers’ challenges

MATERIAL HANDLING defines the marketplace we serve

Remember to visit our branding landing page for more details.

“It’s important to keep in mind, that the HYUNDAI MATERIAL HANDLING logo will remain the first logo customers see,” noted Lewis Byers, Executive Vice President/COO. “We will never walk away from the Hyundai name. Around the world, it has become a symbol of quality and value, and it will be front and center in all our communications.”

It’s important for dealers to embrace our new branding so that all of us who build, market, and sell Hyundai equipment always speak with one voice. Keep watching as we integrate our new branding into our social and web presence and as we bring you new marketing tools.